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Mon, 10/24/2011

Direct Marketing in a Social Media World

As long as you’re providing value first, I think that DM can be a great benefit to social media.

Thu, 09/29/2011

As a continuation to our last post, here's more relevant information on QR code and how you can make it work with your marketing campaigns.

Mon, 08/22/2011

Avoid These QR Code Mistakes

DONT’S in a QR Code Marketing Campaign

Mon, 01/24/2011

Intelligent Mail Barcodes - Great Benefits for Marketers

It’s been years in the making with numerous deadline delays to fully integrate the Intelligent Mail Barcode (IMB) from the USPS.

Thu, 01/13/2011

2011: Getting Started with E-mail Marketing

With the dawn of a new year, we are greeted with commercials and advertisements encouraging us to be healthier, eat better, exercise more.

Tue, 12/14/2010

Remember the Rule of Integration

I recently read a good, quick article from Deliver Magazine.

Mon, 11/29/2010

Sales and Marketing – Can’t We Just Get Along?

As long as they've been a part of organizations, sales and marketing teams have been finding ways to deflect responsibility and blame each other for poor marketing results or dismal sales performan

Tue, 11/16/2010

E-mail Marketing: Leveraging Social Networks to Broaden Newsletter Reach

In my last post, I gave you a brief overview on how DCG uses email marketing to broaden the reach of delivery for our clients.

Mon, 11/01/2010

E-mail Marketing: The Importance of Growing Your OWN List

For those that work with me, it’s a no brainer answer when they are asked if I like to work with rented or purchased lists. For those that don’t, I dislike it very much.

Mon, 10/18/2010

E-mail Marketing: Another Way DCG is Delivering for Its Customers

You never get a second chance to make a first impression. This statement rings even truer when it comes to marketing.

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